Case Study: Divina Latina

This video shows how Plyfe worked with Divina Latina to increase their engagement with their audience.

Plyfe’s new company website launches!

We are excited to announce the launch of, our new company website.


"Life’s a game. Play life."

Plyfe Product Update

We’re continuing to automate facets of our platform, a product that continues to differentiate us in the market in a major way. 

The Plyfe platform focuses on the consumer but is built for the enterprise. This is why Plyfe is used by marketers, advertisers and educators in the healthcare space. Through game mechanics, we’re making the digital experience more engaging and personal for the end user. There is a huge void left in the wake of companies that built platforms based on acquiring and managing a digital audience. Plyfe is the next generation in driving tangible value beyond a scheduled broadcast after the “Like”;  the Plyfe platform is cross-platform, responsive and API-driven.

We’re happy to bring you up to speed on our progress below. 

Challenge Widget

  • Check out this sneak peak hot off the presses!  Our customers can now utilize challenges wherever they want. Plyfe is not only a post click product to increase engagement, increase LTV & decrease CACs, it can drive rich engagement and awareness pre-click. Banners ads = a thing of the past.


  • Leaderboards showing the top 10 players in a game.
  • The user’s rank on a leaderboard is compared to other users’ ranks and the highest ranking player(s) will win a prize.
  • Scores are weighted according to challenge type.


  • The theme determines the campaign’s color scheme for page elements such as  background image, progress bars, text, buttons etc. The default theme (“Plyfe”) is gray, blue and purple but this can be changed to a customers’ brand colors within minutes.


  • Eligibility based on minimum requirements for challenges completed.


  • Unilever is testing an initiative for a Hispanic audience.
  • All content is in Spanish; this is an automated platform feature.

Single Sign on

  • Groundbreaking feature for customers that have a specific log in for their site

Ad Links

  • Hyperlinked, context-sensitive images.
  • Users can take action after a challenge is completed.
  • Early tests show click-thru rates between 5% and 9%!

UX/UI Improvements

  • Game widget, standardized game templates, standardized challenge templates, UX/UI standardization, image overhaul 

We’re very proud of our team and all of the progress we’ve made this first half of 2013. Game-changing company and product updates will be coming at you during the second half of the year, so brace yourselves! 

Plyfe Tie Society testimonial

Pledge to play!

Our new social challenge asks you to pledge to do something good for yourself and for other people — donate your voice, go green or volunteer for a good cause and collect Likes to complete the challenge.

Compete and Win!

Want to play life in a whole new way? We’re introducing competitions. Want to win that amazing prize? You’ll need to score enough points playing the game to end up on the leaderboard. High scores win!


Revealing a new challenge!

Guess the hidden image by splitting circles in half, making them smaller and smaller until they create a picture. The clock’s ticking so we hope your eyes are sharp and you’re wearing your thinking cap!

Play life in living color!

You may also notice a colorful new change on the site. Our customers can change a game’s color palette to match their own brand colors. Like all of Plyfe, this works across Facebook, web and mobile.


Plyfe partners up with the Green Business Bureau

Plyfe partnered up with the Green Business Bureau and ran a one month campaign with them to increase awareness and engagement about their environmentally friendly organization.  

Plyfe CEO Mateen Aini named to Forbes list of “America’s Most Promising CEOs” under 35